WIPO and International Trademark Registrations.

WIPO and International Trademark Registrations.

The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations dedicated to promoting the protection and use of intellectual property around the world. WIPO has been a crucial catalyst for the development and harmonization of laws related to intellectual property at the global level.

Is it possible to register a trademark with WIPO?

Although it is not possible to register a trademark with WIPO that grants global or international protection, it is possible to use WIPO to register trademarks in other countries. This is thanks to the Madrid System.

The Madrid System, administered by WIPO, allows trademark owners to manage their trademark registration procedures in multiple countries through a single application, in other words, it simplifies the process by allowing registration in several countries more efficiently, using a single procedure.

Despite being a single procedure, the trademark to be registered must comply with the legislation and process of each country, considering that there is a possibility that in some countries protection will be granted and in others not, even when registration was requested through this System.

Registering a trademark through WIPO can be crucial if you have plans for international expansion or if you are seeking protection in several countries simultaneously.

Registering a trademark through WIPO and taking advantage of the Madrid System offers a series of key benefits and purposes:

Facilitation in International Protection:

• Access to multiple countries: It allows you to protect your brand in several countries through a single application procedure.
• Simplification of the process: Facilitates and speeds up the registration process by submitting a single application instead of multiple procedures in different countries.

Efficiency and Cost Savings:

• Cost reduction: By consolidating the registration process, administrative and legal costs are reduced by avoiding filing individual applications in each country.
• Centralized management: Trademark administration in different countries is made easier by being able to manage changes and renewals from a single point.

Safety and Brand Value:

• Robust protection: Offers stronger protection by expanding territorial coverage, helping to prevent violation of rights and unfair competition.
• Brand value: A trademark registered in multiple countries increases the commercial value of the brand by demonstrating its protection and global recognition.

Flexibility and Adaptability:

• Modifications and extensions: It allows you to make modifications to the trademark or extend protection to more countries more easily.

Facilitates International Trade:

• Facilitates expansion: Simplifies entry to new markets, promoting international business expansion.
• Encourages foreign investment: A brand protected in multiple countries can increase the confidence of foreign investors.

Conflict Prevention and Litigation:

• Reduces legal risks: By having the trademark registered in multiple countries, the chances of legal conflicts due to infringement or violation of industrial property are reduced.

If you are looking for support with a national or international trademark registration, at RMG Abogados we can help you.